What is colour forecasting? ( The colour forecasting : )

- major driving force of the fashion and textile industry while there are limited and little information exists.

-a collective process known as fashion forecasting or trend prediction, where individuals or teams attempt to accurately forecast the colours, fabrics and styles of fashionable garments and accessories that consumers will purchase in the near future, two years ahead.

- collecting, evaluating, analysing and interpreting data to anticipate a range of colurs desirable by the consumer, using a strong element of intuition, inspiration and creativity.

extracted from the book colour forecasting by Tracy Diane and Tom Cassidy.