Consumers' lifestyles & mass customization

Friend A

Lifestyles

-dress up seriouly, dress up according to different daily moods.
-she said it just only depends on what she felt on that day morning.
-she loves to collect some cute things and especially some cartoon characters.

Mass Customization

-Girlish looking, light blue striped vintage dress with a dark orange belt
- pairs of high heel with pairs of ribbon at the back of it.


Color Preferences

- mostly blue, green ( creamy colour )
- and for the accessories she said she love silver brown that makes she feel she have a classic style.


Friend B

Lifestyles

- not dress up oftenly, sporty girl instead, like wearing T-shirts and pants with leggings
- not like to be too lady, and not like wearing something which is in over size
- enjoying listening to the music while travelling alone in the MTR

Mass Customization

- Pink Printed T-shirt
- a hand-made flower braclet ( which is made by me XD )
- bag with floral printed
- flower like hair clip


Colour Preferences

- colour are often warm colours could be found in what she actually wearing
- particular red, pink colour tone

That makes me feel comfortable to stay with this friend cause she has a nice character, often offer comforting and cheer up wordings to be just like what she is wearing. Nice!!!!



Friend C

Lifestyles

- A boy that loves to wear shirt and that you might find several different colours and patterns styles in his wardobe.
- he does cares about on how he look
- a typical persons... i mean men that loves football
- and he won't change the styles often except he had ask his girlfriend adviceXD


Mass Customization

- zip up jacket with unique styles, the zip is from down right to left up.
- love to wearing blue jeans especially in dark blue and love wearing the brand chevigon.
- a yellow bags


Colour Preferences

- colour preferences change when he felt in love
dark tone colours to some more brightful colours
starting wear something in yellow and red.